{"id":988,"date":"2019-10-20T12:09:18","date_gmt":"2019-10-20T15:09:18","guid":{"rendered":"https:\/\/marisampaio.com\/?post_type=portfolio&#038;p=988"},"modified":"2020-01-14T15:00:45","modified_gmt":"2020-01-14T18:00:45","slug":"campanha-sim-ou-nao","status":"publish","type":"portfolio","link":"https:\/\/marisampaio.com\/en\/portfolio\/campanha-sim-ou-nao\/","title":{"rendered":"Sim ou n\u00e3o? N\u00e3o+Pelo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"988\" class=\"elementor elementor-988\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45ae7455 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45ae7455\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ebfc944\" data-id=\"4ebfc944\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e6bf05 elementor-widget elementor-widget-text-editor\" data-id=\"21e6bf05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 style=\"text-align: left;\">Como representar o inc\u00f4modo dos pelos de uma maneira diferente? An\u00fancios de depila\u00e7\u00e3o e est\u00e9tica s\u00e3o sempre a mesma coisa: pernas lisas, mulheres perfeitas. Para esta campanha, decidimos representar os pelos como espinhos, pregos, algo que voc\u00ea n\u00e3o quer encostar e que afaste as pessoas. Escolhemos 4 objetos para guiar a campanha: o picol\u00e9, o papel higi\u00eanico, o travesseiro e o batom. O picol\u00e9 vem acompanhado de um prop\u00f3sito amb\u00edguo: voc\u00ea vai topar chupar um picol\u00e9 com pelos? Al\u00e9m disso, traz um dos pilares da marca: a liberdade e o frescor. O papel higi\u00eanico vem acompanhado da intimidade de cada pessoa. Aborda tamb\u00e9m a higiene em si de uma pessoa com pelos e de outra sem. O travesseiro vem para trazer outro pilar da marca: a experi\u00eancia de bem-estar que o cliente tem nas suas sess\u00f5es. E, por fim, o batom, que traz a ideia daquela depila\u00e7\u00e3o chata e rotineira com cera ou l\u00e2mina, que voc\u00ea sempre tem que estar retocando. Al\u00e9m disso, atrelamos ao \u00faltimo pilar da marca: experi\u00eancias de beleza.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6a528 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6a528\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b867ce\" data-id=\"8b867ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de55c87 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"de55c87\" 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